Privacy Policy

1. Introduction

De Becker Code ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, services, and programs.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide, including:

• Name, email address, phone number

• Billing and shipping addresses

• Health information relevant to our programs

• Biometric data you choose to share

• Communication preferences

• Account credentials

2.2 Health and Wellness Information

With your consent, we may collect:

• Health history and current conditions

• Fitness levels and goals

• Dietary preferences and restrictions

• Stress levels and lifestyle factors

• Biometric measurements and tracking data

• Progress reports and outcomes

2.3 Automatically Collected Information

We automatically collect certain information, including:

• Device information (IP address, browser type, operating system)

• Usage data (pages visited, time spent, click patterns)

• Cookies and similar tracking technologies

• Location information (if enabled)

2.4 Third-Party Information

We may receive information from third parties such as:

• Social media platforms (if you connect accounts)

• Payment processors

• Marketing partners

• Referral sources

3. How We Use Your Information

3.1 Service Provision

• Deliver requested services and programs

• Process payments and manage accounts

• Provide customer support

• Send program materials and updates

• Facilitate coaching sessions and consultations

3.2 Health and Wellness Support

• Customize programs based on your health profile

• Track progress and provide feedback

• Recommend appropriate services and modifications

• Connect you with suitable practitioners or resources

3.3 Communication

• Send important service announcements

• Provide educational content and newsletters

• Respond to inquiries and feedback

• Share relevant offers and opportunities

3.4 Improvement and Analytics

• Analyze usage patterns to improve services

• Conduct research and development

• Generate aggregated, anonymous statistics

• Enhance user experience and functionality

3.5 Legal and Safety

• Comply with legal obligations

• Protect against fraud and abuse

• Enforce our Terms of Service

• Respond to legal requests

4. Information Sharing and Disclosure

4.1 Service Providers

We may share information with trusted third-party service providers who assist in:

• Payment processing

• Customer support

• Email and communication services

• Analytics and marketing

• Technology infrastructure

4.2 Health Professionals

With your explicit consent, we may share relevant health information with:

• Qualified practitioners in our network

• Healthcare providers you specify

• Emergency contacts in urgent situations

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to this Privacy Policy.

4.4 Legal Requirements

We may disclose information when required by law or to:

• Comply with legal processes

• Protect our rights and property

• Ensure user safety

• Investigate fraud or abuse

4.5 Aggregated Data

We may share aggregated, anonymous data for research, marketing, or educational purposes that cannot identify individual users.

5. Data Security

5.1 Security Measures

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of sensitive data in transit and at rest

• Secure servers and databases

• Access controls and authentication

• Regular security assessments

• Employee training on data protection

5.2 Health Information Protection

Health-related information receives additional protection in compliance with US healthcare privacy laws:

• HIPAA-compliant handling where applicable

• State health information privacy laws compliance

• Restricted access on a need-to-know basis

• Secure transmission protocols meeting US standards

• Regular security audits and compliance reviews

5.3 Limitation of Security

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

6. Your Rights and Choices

6.1 Access and Correction

You have the right to:

• Access your personal information

• Correct inaccurate information

• Update your preferences

• Request information about our data practices

6.2 Data Portability

You may request a copy of your personal information in a portable format.

6.3 Deletion Rights

You may request deletion of your personal information, subject to:

• Legal obligations to retain certain data

• Legitimate business needs

• Active service agreements

6.4 Communication Preferences

You can:

• Opt out of marketing communications

• Modify email preferences

• Unsubscribe from newsletters

• Update communication channels

6.5 Cookie Controls

You can manage cookies through your browser settings, though this may affect site functionality.

7. International Data Transfers

If you are located outside the United States, your information may be transferred to and processed in the United States. We ensure appropriate safeguards are in place for international transfers in compliance with applicable US data protection laws.

8. Children's Privacy

Our Services are not intended for children under 18. We do not knowingly collect personal information from children. If we become aware of such collection, we will take steps to delete the information.

9. Retention of Information

9.1 Retention Periods

We retain personal information for as long as necessary to:

• Provide services you've requested

• Comply with legal obligations

• Resolve disputes

• Enforce agreements

9.2 Health Information

Health-related information may be retained longer for continuity of care and legal compliance.

9.3 Deletion

We will securely delete or anonymize information when no longer needed.

10. Third-Party Links and Services

Our website may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to those external sites or services. We encourage you to review their privacy policies.

11. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including:

• Right to know what personal information is collected

• Right to delete personal information

• Right to opt-out of sale of personal information

• Right to non-discrimination for exercising privacy rights

12. European Privacy Rights

If you are in the European Economic Area, you have rights under the General Data Protection Regulation (GDPR), including:

• Lawful basis for processing

• Right to access, rectify, and erase

• Right to restrict processing

• Right to data portability

• Right to object to processing

• Right to withdraw consent

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by:

• Posting the updated policy on our website

• Sending email notifications to registered users

• Providing prominent notice of changes

14. Contact Information

For privacy-related questions or to exercise your rights, contact us at:

Privacy Officer

• Email: [email protected]

Data Protection Officer (for EU inquiries)

• Email: [email protected]

15. Effective Date

This Privacy Policy is effective as of the date listed above and applies to all information collected on or after that date.